8.30am 9th September 2022 -
Corporate – This story was updated on Sunday, September 11th, 2022
Precision Golf, the UK’s leading independent club fitting facility, has expanded its Surrey headquarters to become the largest independent golf performance studio in Europe.
The new expansion at the West Byfleet-based facility takes the number of Trackman-powered fitting bays up to six, along with one of the most advanced putter fitting studios in Europe, a cutting-edge custom build workshop, a fully equipped gym, a biomechanics and chiropractic studio, and home to a European Tour level swing coach.
Precision Golf was established in 2004 by James Davey and Simon Cooper with the aim of helping golfers gain better enjoyment of the game and playing better golf. The newly-completed facility is over 10 times the size of its original set up.
“We realised last year that, coming out of lockdown and with demand for our services growing
relentlessly, we simply had to find a way to again increase capacity,” explained James. “When we learned that the adjoining business unit would become available towards the end of 2021, we knew the perfect solution had materialised, and we pounced. With the additional space, everything is bigger and better.
“We now have six full time club-fitters, more on-site club-building and an expanded operations and after-sales team. On top of this, our golf performance team of Stuart Cartwright (tour-level coaching), Kate Davey (sports fitness) and Stuart Robinson (biomechanics) can all now operate from expanded and superbly appointed facilities. We can now realise our dream of offering the most holistic and comprehensive golf performance centre.”
The truly independent club fitters offer products from every major hardware manufacturer as well as difficult-to-find boutique brands, alongside the most comprehensive selection of shafts and grips in Europe. With many thousands of possible head and shaft combinations, the expert team at Precision Golf have the know-how to improve every golfer’s game.
Officially opened by Colin Montgomerie, the former Ryder Cup captain has entrusted Precision Golf with his equipment needs since 2007.
“Trusting your game is made easy when you know you have the right equipment in your hands, said Colin. “Precision Golf provides bespoke solutions ensuring that, whatever your ability, clubs can be built or adjusted to complement your game allowing improvement without the handicap of ill-fitting equipment. This fantastic facility is the best of its kind anywhere in the country.”
On the ground floor are six fitting bays, each housing a TrackMan 4 launch monitor, a custom-designed workshop equipped with the latest cutting-edge, club building technology designed and engineered by Arizona-based company Cool Clubs. In addition, Precision Golf offers the latest mechanical and digital machines for surveying both static and dynamic assessment of golf clubs and components, which includes the revolutionary shaft ‘PUREing’ technology patented by SST PURE for whom Precision Golf is one of the very few European licensees. The ground floor is also home to the new fully equipped and air-conditioned gym.
The first floor houses the new 1,000sq ft putting studio featuring a custom-designed putting strip and hydraulic green, with analytics powered by SAM PuttLab and Quintic motion capture technology feeding off a 720fps camera system. Dedicated putter fittings with the same head/shaft interchangeability as the full swing clubs allow Precision Golf to offer the most versatile and comprehensive putter fitting experience around.
Two more 5-metre-wide bays are home to the latest TrackMan Simulator for 4D Motion Swing Instruction, customer equipment collections and recreational Trackman simulator use. Finally, consultation rooms that offer a chiropractic clinic, biomechanical assessments and rehabilitation programs and sports psychology consultations.
For more details, visit www.precisiongolf.co.uk or call 01932 977777.
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